Case Study

Brand Identity

Redline Muffler

Redline is a small, one-man local repair shop specializing in, but not limited to exhaust systems. Their previous branding was dated and in need of an "overhaul". We saw this need through a personal vehicular issue and decided to step in and offer our services.

Early performance cars featured prominent exhaust pipes and that seemed like a great connection to a Performance Muffler shop. We styled the branding to have a retro feel with an older, self-service-shop-styled logo paying homage to decorative signs used at service stations.

Similar to the logo, the business card was created with a bright red monochromatic palette to emphasize the company name and purpose.

  • ClientRedline Muffler

  • RoleCreative/Art Direction, Design, Production

  • DateOctober 2014

Details +

Logo Design

Logo Design

Business Card

Business Card Template

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