Almost like a throwback to the 50s, Gulf Shores Pharmacy is more than just a place to get prescriptions. Inside you'll find a full soda shop and souvenir stand. To help increase traffic and awareness, an incentive campaign was started to give patrons the chance to come in to get a free ice cream cone for their birthday. A play on words brought a little whimsy to the postcard, along with the personal touch of finishing with a signed picture of the pharmacist.