Case Study

Brand Identity

Cub Scout Activity Shirt

This local Cub Scout pack wanted a way to have a unique identity for their group. As a part of the Longs Peak Council, we thought it would be a great way to single them out by using that landmark. In order to reach Longs Peak (one of Colorado's "14ers"-a mountain above 14,000 ft) a traveler needs to drive through Loveland.

Tying into the imagery of Cub Scouts, we used a reference to The Arrow of Light. This is the highest achievement a Cub Scout can earn and is representative of the highest ideals of scouting.

  • ClientCub Scout Pack 389

  • RoleCreative/Art Direction, Design

  • DateApril 2014

Details +

Shirt Design

Detail of Shirt Design

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